Speakers

Oscar Berg

Oscar Berg

Social Collaboration Expert

Linkedin page Show bio

I help organizations understand and make smart use of new communication and collaboration technologies in order to improve knowledge worker productivity and efficiency, organizational responsiveness and agility, and innovation.


I do business analysis, strategy, workflow analysis, requirements definition, concept development and solution design for digital business initiatives within Enterprise Collaboration, Enterprise 2.0, Intranets, ECM and Findability / Search. I facilitate and drive initiatives such as workshops, assessments, prestudies and implementation projects.

My Blog is http://www.thecontenteconomy.com/

Stefano Besana

Stefano Besana

Social Learning & Social Business Consultant at OpenKnowledge

Linkedin page Show bio

Stefano has a master degree in Longlife Education and a bachelor in Learning Processes achieved with a thesis on how to use social networks within companies to generate significant learning (awarded by Working Capital Telecom Italia as one of the most innovative projects in 2010). He has been visiting student at UCLA in 2011.
He deals with new technologies and their application in the fields of innovation and learning processes.
In the past he has worked as a Web Developer and Social Media Consultant, focusing on promotion and monitoring (buzz analysis) but also as a professional trainer.
He writes for HTML.it and is responsible for Web and New Media section of JazzAscona Festival. Is with OpenKnowledge since 2010 where he leads projects in Social Learning, Social Business, Open Innovation and Social Media Marketing
His blog:  http://www.sociallearning.it/

David Bevilacqua

David Bevilacqua

Managing Director at Cisco Italia and VP at Cisco Corporate

Linkedin page Show bio

David Bevilacqua is the Vice President for Cisco Italy. David resumed the country leadership role in 2009. David, who is 47 years old, joined Cisco in 1996 and successfully held various international roles. In the two years prior to his appointment as Managing Director of the Italian branch of the company he held the position of Managing Director for the Enterprise Market customer segment in the European markets and also led ad interim the Public Sector European team.  Prior to this, he was General Manager for South-East Europe area. Before starting his international career in Cisco, Bevilacqua held successfully roles of growing importance in Cisco Italy, culminating in five years as Director of Enterprise Market, focusing on the biggest Italian companies. Before joining Cisco, David worked at Sun Microsystems for 5 years.

David has completed an executive MBA at Stanford University Graduate School of Business. He is member of the Board of American Chamber of Commerce in Italy, of the Board of Directors in Confindustria Digitale, of the board of Stanford Club Italy and Member of Prospera Association Scientific Committee; he is President of Assolombarda for the Monza and Brianza area. He is also President of the “Donation Bay” a no-profit Association, born to sustain solidarity and volunteering activities toward different Onlus companies and to promote the Digital Culture.

In November 2011, he received the “Premio Eccellenza” prize, awarded every two years by management association Manager Italia, CFMT and Confcommercio to top executives, companies and professionals for their contribution to economic and commercial development.

Paolo Calderari

Paolo Calderari

Associate Partner at OpenKnowledge

Linkedin page Show bio

Paolo has over 20 years of experience in Management Consulting for KPMG. In his professional life has covered leadership roles at international levels in the fields of corporate finance, strategy and knowledge management with experiences in US (New York and Silicon Valley) and in several emergent countries in Asia, Sud America and Russia working on complex project for multinational organizations, such as World Band and European Development Bank.
In the last years has developed a keen interest in new media and technological innovation in the corporate education field.

Luca Carbonelli

Luca Carbonelli

Sales & Marketing Manager at Caffè Carbonelli

Linkedin page Show bio

Luca Carbonelli is occupa Sales & Marketing Manager at Caffè Carbonelli, the company owned by his family. The case history he represents starts with the idea to sell its product in ebay.it where they quickly made it into the best SME vendors in the platform.

Blogger, but even before, communication and social media marketing lover, Luca believes in the politics of  being personally exposed, offering his clients the possibility to constantly interact with those behind the brand. He believes that in the social commerce era, feedback is the best marketing for any product.

Jerome Colombe

Jerome Colombe

Head of Web Governance at Alcatel-Lucent

Linkedin page Show bio

In the last 10 years, Alcatel offered me, through different Communications and Marketing positions to enlarge my expertise in web communications as well as e-marketing – which I introduced in the company – to be in charge of Web Governance after the Alcatel-Lucent merger.

Today I continue to be active in that role by managing the Intranet and Internet ecosystems but re-connect the CRM world by working on behavioral marketing and Social CRM within a global Marketing, Strategy and Communications organization.

Luca Colombo

Luca Colombo

Country Manager at Facebook Italy

Linkedin page Show bio

Luca Colombo has been Country Manager of Facebook Italy since 2010. He is head of a whole Italian team, based in Milan, in charge of planning and management of the activities of our market. With more than 901 million active users from all over the world, where 21 millions are in our country, Facebook has became a unique marketing tool for communicating in a simple and direct way with specific target and for raising the level of commitment with all users.

Luca worked in Microsoft, where he was Marketing Director for the Online division. After that he was Consumer and Online Marketing Officer for Microsoft Italy, developing strategies and activities due to expand the use of online services and the adoption of products such as Windows and Windows Phone. Before holding this role, he had taken on the function of Sales Advertising Director of the Consumer & Online division.

Previously he worked in Mondadori Information Technology Education as Business Development Manager.

Luca Colombo graduated in Electronic Engineering at the Politecnico of Milan. He is married and has two children. He loves basket, running and travelling, as well as technology and, of course, online media.

Thierry de Baillon

Thierry de Baillon

CEO at Transitive Society

Linkedin page Show bio

After having worked for major French and international fashion trends offices, where I focused on detecting and deciphering emerging cultural and social trends for large organizations, I held diverse positions as designer and marketing director.

Building on a multi-disciplinary experience, my goal is to help companies to adapt to a world of complexity and uncertainty and to develop true customer-centricity. I recently founded Transitive Society, a consultancy aimed at helping private and public organizations in visualizing and leveraging value creation mechanisms, through service design and design thinking.

I am also the initiator of the Future of Collaborative Enterprise project, an open laboratory trying to uncover what the future of organizations will look like in an era of hyperconnectivity.

Elisabetta De Grimani

Elisabetta De Grimani

Web & New Media Manager at Ferrovie dello Stato Italiane

Linkedin page Show bio

Sorry, this entry is only available in Ita.

David Demetrius

David Demetrius

Partner at Fyronic

Linkedin page Show bio

David Demetrius is the founder and president of the European Management Development Institute (Emadin), which specialises in the provision of training, mentoring and coaching of board directors and senior executives in all aspects of management. He is also is a partner in Fyronic, which provides consultancy on and implementation of social business tools.

He has worked in many different roles including CEO, CFO, business development, marketing and sales and he has been heavily involved in many aspects of corporate management including establishing joint ventures, several significant acquisitions, an MBI, an MBO, preparation for a stock exchange flotation (IPO) and a major merger. He has over 30 years experience in management of and consultancy to companies (from SMEs to large multinationals), governmental bodies and financial institutions throughout Europe, the United States, Australia, Africa and Asia.

With a colleague, he founded a group of companies specialising in project management and consultancy services for complex or large Information Technology programmes and projects, building it to annual sales of over € 100 million with approximately 500 professional staff by the time he sold his shareholding in the group.

David is a member of the board of directors of several European companies and from 2000 to 2007 was the Chairman for Continental Europe of the Institute of Directors and a member of the governing Council of the Institute in the UK.

Steve Denning

Steve Denning

Author and Independent Management Consulting Professional

Linkedin page Show bio

Steve Denning is the author of the award-winning books, The Leader’s Guide to Radical Management: Re-inventing the Workplace for the 21st Century (Jossey -Bass, 2010), The Secret Language of Leadership (Jossey-Bass, 2007) and The Leader’s Guide to Storytelling (Jossey-Bass, 2005).

From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing program. In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos)

He now works with organizations in the U.S., Europe, Asia and Australia on leadership, innovation, business narrative and most recently, radical management.

Cecil Dijoux

Cecil Dijoux

Blogger, Speaker, Consultant at Hypertextual

Linkedin page Show bio

Cecil is an IT Professional with more than 20 year international experience. He is an Enterprise 2.0 activist, Lean IT & Agile Methodologies practitionner, certified Project Management Professionnal (PMP), proud dad of two digital natives, guitarist/songwriter in an indie rock band and a book lover (literature, philosophy, business books).

Cecil has been lucky enough to live and work in different European countries. This experience feeds his thoughts regarding cultures, organisations and social networks.

Cecil’s writings have received accolades from the New York TimesRead Write Web, The E20 Adoption Council CommunityDion Hinchcliffe’s SocialComputingJournal,  french digital magazineOWNI and Le Journal Du Net.

Cecil also has contributed to the french collaborative book on Enterprise 2.0, the OWNI Social Networks french e-book 2010 and been invited for public speaking in conference in Bordeaux in INSEP (Paris) and will be speaking at USI 2012 in Paris.

Bertrand Duperrin

Bertrand Duperrin

Enterprise 2.0 Consultant at Next Modernity

Linkedin page Show bio

Bertrand Duperrin carries out consultancy missions in the field of management, information, and communication technologies. His career began in a HR and management consultancy where he mainly focused on collaboration issues.

He joined blueKiwi Software in 2006, in the first days of the company’s operations. At blueKiwi, Bertrand structured the consulting/services activity in the field of enterprise social networks. He was a pioneer in the French market; one of the first to lead such projects for large businesses. He joined Nextmodernity, a french expert consulting leading firm in the field of new management, collaboration and value creation practices in January 2010.

Bertrand led the premier enterprise 2.0 project in a major French company, at Dassault Systemes, in the beginning of 2006. From there, he has led strategic projects for customers like BNP Paribas, Groupe La Poste (French postal services), and many of the largest french companies.

His goals: to make social networks serve organizational performance and value creation in such domains as innovation, sales performance, or collective efficiency He’s shares his thoughts on the above issues on his blogand is a member of the AIIM expert bloggers community (http://aiimcommunities.org/users/bduperrin).

Frank Eliason

Frank Eliason

SVP of Social Media at CitiBank

Linkedin page Show bio

Most people have learned about me through my work from Comcast and in Social Media.  I am very proud of that work, but there is a little more to me then that!  Hopefully everyone will learn a little bit more about me as well as my thoughts for Customer Service and Social Media.  Today I am SVP of Social Media for Citibank in New York.

Today I am privileged to serve on the Board of Directors for both the Council of Better Business Bureaus and the Society of Consumer Affairs Professionals.

Lara Ermacora

Lara Ermacora

Social Media Consultant at OpenKnowledge

Linkedin page Show bio

Since always interested in communication dynamics, has a degree in Science of Cultural Heritage completed under the guide of professor Giannalberto Bendazzi with whom she is still  collaborating for a book. She is specialized in Cinema and New Media with a degree on game dynamics and their application to Cinema. She has attended the Social Media Lab: a course of high specialization in Web 2.0, Online Business and Social Media Marketing. Before joining OpenKnowedge she has been Social Media Consultant for Pirelli. During the university period she has worked as a freelance in many fields: web developing, video-making, graphic design and event management.

Patricia Fernandez Carrelo

Patricia Fernandez Carrelo

Chief Marketing Officer at Zyncro

Linkedin page Show bio

Patricia Fernandez Carrelo is an expert in the treatment of digital contents, communication processes and knowledge management inside the company. After working in the world of web localization for large companies, she specialized in communication 2.0, working as a consultant and trainer for several companies.

She is currently the Chief Marketing Officer of Zyncro, where she coordinates market positioning strategy as well as methodological and learning processes related to the use of Enterprise Social Networks.

Alberto Ferrarotto

Alberto Ferrarotto

Head of Change Management at Seat Pagine Gialle Spa

Linkedin page Show bio

“Le persone fanno la differenza”. E’ quello che ho sempre pensato.

Possiamo perfezionare prodotti, processi, lavorare sull’organizzazione, ma alla fine ciò che determina il successo di un’impresa sono le persone, la loro competenza, la loro attitudine, la loro qualità.

Per questo ho scelto di occuparmi di persone e di lavorare sui processi di integrazione culturale, organizzativa.

Mi occupo ormai stabilmente da una decina di anni di gestire il change management di grandi progetti di cambiamento e trasformazione, dall’integrazione di aziende, all’accompagnamento di cambiamenti che hanno al centro l’introduzione di nuovi sistemi o strumenti per l’operatività,  alla transizione verso nuovi modelli operativi e di business.  E mi diverto !

Christian Finn

Christian Finn

Senior Director, WebCenter Evangelist at Oracle

Linkedin page Show bio

Christian Finn has devoted his career to improving organizations through the power of people. An 18-year software industry veteran, Christian is the Senior Director of Evangelism for Oracle WebCenter. In this role he and his team lead Oracle’s thought leadership efforts for WebCenter in the social business market globally.

Prior to joining Oracle in 2011, Christian held several management posts at Microsoft over thirteen years, where most recently he was well known as the director of product management for SharePoint Server. Christian also served in marketing, learning and development, channel programs, solutions development, and enterprise sales roles at Microsoft.

Prior to Microsoft, Christian started in the industry as a consultant for messaging, collaboration, and content solutions. He holds a Bachelor’s degree from Harvard and resides in the Seattle, WA area with his wife and three children.

Mario Gastaldi

Mario Gastaldi

Owner at Brain Team Consulting

Linkedin page Show bio
International consultant, facilitator, business coach, expert in Change Management and O.D., Collaboration, Employee Engagement, Mario Gastaldi develops effective and innovative organizational models based on the concept of Organizational Conversation, and through Social Technologies. He designs and facilitates innovative processes and events for organizational co-design and change.
In 22 years it has conducted projects in contexts such as Italian SMEs, corporate businesses, multinational and multicultural company located in USA and UK. He is part of the Organizational Development Institute, and promotes the Appreciative Inquiry Network in Europe. 

(www.mariogastaldi.com).

GianLuca Giovannetti

GianLuca Giovannetti

Director Information Systems and Organization at Amadori

Linkedin page Show bio

GianLuca Giovannetti 45 years old, since May 2003 Director of Information Systems, Organization and Implementation Strategy of Amadori.

In this role aims to ensure innovation process and technology aligned to the evolution of business. He realized projects of Business Transformation, having as its object, as well as information systems, especially the change of critical business processes. In his career he designed and coordinated initiatives of Business Process Reengineering, restructuring and organizational change in complex and international.

Previously, he developed extensive experience in the consumer goods industry, covering among others, the role of ICT Director at Del Monte Foods Southern Europe, a company operating in the Mediterranean countries for the Food of Del Monte Royal.

Andrea Giovenali

Andrea Giovenali

Chairman and Founder of Nextplora

Linkedin page Show bio

Andrea Giovenali is president of the market research Nextplora SpA, which he founded in 2000. From 1998 to 2000 he served as Executive Partner of DNM Datanord Multimedia,the largest Internet consulting firm in that period. In the same year he founded the italian chapter of the IAB – Internet Advertising Bureau, and initiated the project Audiweb, the body measurement of Internet consumption in our country.

He spent the first 13 years of his career in the advertising market, dealing with media planning and buying in JWThompson and Mediapolis, the center-owned media group Havas Advertising and Young &Rubicam, for which he served as Managing Director and member of the International Board.

He is active in issues of the Internet since 1994, when he published the first of his two books devoted to this new media, Multimedia, Ed. Lupetti, and recognized as one of the key observer of the development aspects of new digital interactive media. His personal blog is http://www.giovenali.com

Mike Gotta

Mike Gotta

Snr Technology Solution Manager for Social Collaboration at Cisco

Linkedin page Show bio

Mike is a senior technology solution manager for social collaboration at Cisco. He has 30+ years of experience in the IT industry with 14 of those years spent advising business and IT strategists on topics related to collaboration and social networking as an industry analyst at Gartner, Burton Group, and Meta Group.

Mike maintains an active research agenda that examines the societal, organizational and IT influences of social networks, identity, social capital, media literacy, and participatory culture. Mike is a recognized subject-matter expert on enterprise collaboration and social networking, and a frequent speaker at industry events.

He is currently pursuing a Masters in Media Studies at The New School in NYC, US.

John Hagel

John Hagel

Co-Chairman, Center for the Edge at Deloitte & Touche

Linkedin page Show bio

I have operated over the past 25 years at the intersection of business strategy and information technology because this is the most fertile ground for value creation and performance improvement. I continue to strike a balance between consulting work and writing. The opportunity to get deeply involved in specific client issues and then to step back and reflect on broader trends helps me to be more effective on both fronts. My goal is to continue to peer over the horizon to understand how the global economy is being reshaped but to translate the insights into actionable advice that can deliver tangible impact to businesses today.

Rhiannon Hughes

Rhiannon Hughes

Social Media Analyst at Lowe & Partners

Linkedin page Show bio

Rhiannon has always had a passion for socialmedia, from writing her dissertation on Facebook to her current role, managing the global social media presence for Lowe & Partners, both externally & internally.

She has worked for various companies implementing social media strategies for social enterprises right through to large corporations, her previous role involved managing News International’s social media presence. You’ll often find Rhiannon online as a self proclaimed “social media addict”.

Andrea Incalza

Andrea Incalza

Blogger at CustomerKing

Linkedin page Show bio

Andrea worked as a CRM consultant and concentrated his job on suggesting strategic and tactical guidelines to change company’s vision towards a real customer-centric approach.

He dealt with both analytical and operational CRM to improve customer knowledge and the consequent Marketing / Sales / Caring and Service processes. He specifically worked on projects focused on Customer Insight (customer behavioral prediction, market basket analysis, next best product, etc.), Customer Value Management and Segmentation, Campaign management, Contact center design optimization and workforce management.

Since 2009 he’s writing on his blog CustomerKing about CRM, Social CRM and its impacts on customer-company relationship strategy.

Aras Kazemi

Aras Kazemi

Social Business Strategist at Frontit

Linkedin page Show bio

Aras Kazemi is a social software enthusiast who’s specialized in implementation of content and collaboration technologies. For over 10 years Aras has been helping companies and organizations adopt collaboration tools and more recently, social business software.

Usually, Aras works as an inspirational link between the business and the engineering technicians. He does business analysis, requirement definition and project management. During the last year he has been responsible to introduce social networking at Scania.

Aras is a fan of the evolutionary development and the lean philosophy. He strongly believes that usage and user adoption is the key to ROI and user-centered design brings awareness of new ideas that may be coming down the road and result in the idea’s maximum business value when the technology is adopted.

Esteban Kolsky

Esteban Kolsky

Principal & Founder at ThinkJar

Linkedin page Show bio

Leveraging 20+ years of technology, customer service, communities and social media, online and offline marketing, CRM and enterprise strategy to assist vendors and clients in getting the results they need.

Whether online or offline, customer-centric or organization-centric, traditional or community-based service and support, I have done it, written about it, and got great success.

I coined the terms, and assisted clients and vendors reach success, Customer Interaction Hub, Community-Based Customer Service, and Enterprise Feedback Management.

Anna Li Vecchi

Anna Li Vecchi

CSR Manager at Luxottica SpA

Linkedin page Show bio

Sorry, this entry is only available in Ita.

Laurence Lock Lee

Laurence Lock Lee

Partner, Optimice

Linkedin page Show bio

The majority of my professional experience relates to knowledge management and the creation of knowledge sharing business relationships. I am an experienced practitioner with social network analysis, also called organizational network analysis and value network analysis techniques. My professional goal is to educate companies on managing peer to peer relationships, or what I call “managing sideways”. With Optimice we aim to build management tools supporting peer to peer relationships and sustainable partnerships. I have applied my experience across many industries, both public and private. I have published a book on IT Governance in a Networked world and a major report on Visual Markets, a market research technique focused on business relationships.

Paolo Lutteri

Paolo Lutteri

Head of International Marketing at Sipra

Linkedin page Show bio

Paolo Lutteri, Board member of IAA Italy Chapter, is also member of the Directive Committee of the Osservatorio Tuttimedia and of the Board of Egta, the European association of television and radio advertising Sales Houses. He graduated in Political Sciences at the Università degli Studi of Milan and got a degree at the Language University in Peking; at present he teaches at the Master for Sport Management, Marketing&Sociology at the Università degli Studi of Milan Bicocca.

In his professional life, he is Manager of the International Marketing at Sipra Spa, Rai Group, where he has been in charge of various activities in the field of marketing research, new media, sport.

Luigi Maccalini

Luigi Maccalini

Retail Communication Manager Bnl-Bnp Paribas

Linkedin page Show bio

Always passionate about marketing, communication and business ethics, Luigi completed a MBA in Italy and studied in the United States. After working for several years in different industries, including automobiles, petroleum, telecommunications and consulting, in the last 10 years he has been dealing with web and digital communications for BNL-BNP Paribas.

Now Retail Communication Manager Bnl-Bnp Paribas Luigi is using all the levers of the online & offline communication to build models of relationship that maximize customer satisfaction and build open and ongoing conversations. He still enjoys experimenting and innovating.

Marco Magnaghi

Marco Magnaghi

Business Innovation Manager at Amadori

Linkedin page Show bio

Marco Magnaghi is the Business Innovation Manager in Amadori since January 2010, after more than 6 years in the Strategy Division of Accenture Management Consulting.

Marco is in charge of defining and launching new products and initiatives for engaging the end customers, with a specific focus on Digital Marketing. He brings his expertise in designing marketing and innovation strategy by also analyzing global consume and communication trends.

Leonardo Mangiavacchi

Leonardo Mangiavacchi

Mobile Customer Operation Manager at Telecom Italia (TIM)

Linkedin page Show bio

Leonardo Mangiavacchi is the Head of Mobile Customer Operations of Telecom Italia (TIM).

In Telecom Italia since 1988, he held positions of responsibility in Management Control, Marketing, Sales and Customer Operations.

Leonardo has worked both in the territory and in the head quarter, on the domestic and international component, consolidating a deep and broad knowledge of the telco market.

Fabrizio Martire

Fabrizio Martire

Co-founder and CEO at Gummy Industries srl

Linkedin page Show bio

Fabrizio is co-founder of Gummy Industries, a team that deals with collaborative tools, branding, marketing and social media. He was lecturer in marketing and social networking at “Nuovi Media Nuove Persone” – Accademia Santa Giulia. Fabrizio Co-organizes “Pane web e Salame” an event dedicated to case histories of successful communication. He shares experiences and case studies on virtualeco.org.

Judith Matharan

Judith Matharan

Internal Communication & Digital Manager at Pernod

Linkedin page Show bio

Consultant in Change Management and Internal communication for 7 years.

Joined Pernod in last September to manage internal communication and change management especially about digital practices within the company.

The department also delivers digital strategy guidelines to marketing teams and is in charge of corporate and brands websites.

Alessandro Mele

Alessandro Mele

Marketing Manager at Johnson & Johnson

Linkedin page Show bio

With a degree in Medieval History, in 2001 Alessandro started working in Marketing for Henkel Detergents. Since 2006 he is in Johnson & Johnson where as Marketing Manager for Business Mass Market and Pharmacy, always focused on brands very well known and loved brands of the Italian public.

He believes that great results will come only when there is passion, and he burns the “sacred” fire of marketing, in all its forms. It “lights up” for all that is new, different,against the current, visionary, anticipating the time.

The Web has been and is for him all of that.

Ram Menon

Ram Menon

President - Social Computing at TIBCO Software

Linkedin page Show bio

Mr. Menon is responsible for TIBCO’s Social Computing Business. Since joining TIBCO in 1999, he has held a variety of executive positions. Prior to his current role, he served as Executive Vice President and Chief Marketing Officer. From 2001-2003, he served as Chief Strategist of the company responsible for new product strategy and emerging vertical markets. Prior to TIBCO, Mr. Menon was with Accenture, a global consulting firm, where he specialized in supply chain and e-commerce strategy, consulting with Global 1000 companies. Mr. Menon holds an undergraduate degree in Industrial Engineering and pursued graduate work in Industrial & Management Engineering.

Stefano Mizzella

Stefano Mizzella

Strategist at H-FARM Ventures

Linkedin page Show bio

PhD in Information Society at the University of Milano-Bicocca and co-director of the highly specialized Social Media Lab at the University of Milan IULM. His main activity is the design of strategies for customer engagement. Specific skills: Social Media Marketing Strategies, Social CRM Strategies, Social Media Monitoring, Community Management, Web Ethnography, Interaction Design. Recent publications: New Media and Web 2.0 (Guerini, 2010) and Marketing 2.0 (Harvard Business Review, 2010). His blog is Social Media Scape (www.socialmediascape.org).

Pepe Moder

Pepe Moder

Director of Digital Media at Pirelli Tyres

Linkedin page Show bio

With a degree in business administration, Pepe Moder has begun working in the marketing at I.net. His next step was in the role of Product Manager of UUNET(WorldCom group IBD) and later Mktg Partner in strategic consulting for the digital world. In the same period he published “Web Marketing for Small and Medium Enterprises” and “Internet Startup” both with Apogeo.

In Genialpoint (RAS Group) Pepe took care of Digital Business Development to then play the role of New Media Manager for Internet communication and institutional web sites in Ras and for the entire Allianz Group in Italy. in 2008 he joined Barilla where he remained until 2012 as the Head of Digital Marketing & Communication Group.

Since April 2012 he entered in Pirelli Tyre covering the position of Global Director for the Digital for the Car market. He is also a lecturer in digital communication an dmarketing at several Italian universities.

Megan Murray

Megan Murray

Director, Collaboration Strategy at Moxie Software

Linkedin page Show bio

Megan Murray is a pio­neer­ing Enterprise 2.0 prac­ti­tioner and Director of Collaboration Strategy at Moxie Software.

Megan recently joined Moxie Software after more than a decade with Booz Allen Hamilton where she focused on emerg­ing tech­nolo­gies, col­lab­o­ra­tive strate­gies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award win­ning Hello​.bah​.com. She brings exten­sive expe­ri­ence in col­lab­o­ra­tion strat­egy, com­mu­nity man­age­ment, and enter­prise social governance.

Megan was a char­ter mem­ber of the 2.0 Adoption Council, and has deliv­ered numer­ous pre­sen­ta­tions, work­shops and webi­nars focused on Community Management, Governance and Education.

Björn Negelmann

Björn Negelmann

Social Business Enthusiast & Head of Conferences at Kongress Media

Linkedin page Show bio

Björn Negelmann is a social software enthusiast and business analyst helping companies to understand the business value and the disruptive impact of social technologies.

As the head of conferences at Kongress Media Björn has taken a key role in organizing and hosting some of Germany’s as well as Europe’s innovative gatherings and peer exchanges on new social and collaborative strategies like the Web 2.0 Expo Berlin, Next Conference, Enterprise 2.0 SUMMIT Frankfurt/Paris, CeBIT Webciety and Community & Marketing 2.0 SUMMIT.

As a technology and business analyst at N:Sight Research (a Kongress Media subsidiary) Björn is organizing and providing open research projects on social business strategies and management.

He is sharing his views and observations on the Enterprise20Blog (http://enterprise20blog.com) and the corporate blog of N:Sight Research (http://blog.n-sight.de).

Carlo Panella

Carlo Panella

Banking Commercial Director at Webank

Linkedin page Show bio

Coming from logistics (DHL) and telecommunications (Vodafone), Carlo has ten years experience in banking, starting as Marketing Manager Webank, where he contributed to the start-up and subsequent development as a primary player in the market , then as CRM & Marketing Manager of Banca Popolare di Milano. Carlo Panella is now Sales Director Banking in Webank.

Selena Pellegrini

Selena Pellegrini

Digital Communication Strategist, Open Knowledge

Linkedin page Show bio

A 20 years experience in marketing and communications. Since 2010 CEO at TheBrandExperience, a consultant company focused on management in outsource of e-commerce platforms and on E-commerce marketing consultancy.

In 2007 at TheBlogTv fine tunes her strategic skills in using digital tools to implement social media marketing campaigns and e corporate/brand 2.0 platforms.
In 2003 establishes TaxiChannel, the first Italian business satellite tv.

From 2001 to 2007 Author and TV Host at La7 (Omnibus) and Rai Utile (Link).
Before manager ADV & PR at Ogilvy, BBDO Group, J.Walter Thompson in Italy, Bolivia e Thailand.

Crazy about cooking, gourmand and kids, Selena has created and launched in 2012 www.ilovefooding.it the first digital mall dedicated to Italian food .

Teaching Communications and Marketing at Università Roma3, Ateneo Impresa, IED Rome and Milan.

Andrea Pesoli

Andrea Pesoli

Social Business Consultant at OpenKnowledge

Linkedin page Show bio

Andrea Pesoli is Project Manager and Social Business Consultant for Open Knowledge, where he leads both the Social Innovation and the Social Analytics practice. He also oversees all UK-based operations.

Prior to joining Open Knowledge, he was a research analyst at the School of Management of the Politecnico di Milano on ICT-driven innovation, particularly on social and collaborative technologies (co-authoring 9 research reports, 5 international publications and more than 10 Italian publications). He was a member of the faculty team involved in EU-funded projects.

Andrea graduated with a MSc of Management from Politecnico di Milano (2006) and an MBA through MIP-Politecnico di Milano in 2010.
5 things he loves (in no particular order): music, design, psychology, theater, sailing.

Emanuele Quintarelli

Emanuele Quintarelli

Partner & Social Business Strategist at OpenKnowledge

Linkedin page Show bio

Emanuele spent the last few years as a consultant, analyst and blogger on the adoption of collaborative approaches by large organizations in order to increase their productivity, efficiency, reactiveness to the market and innovative potential.

Coauthor of the books Marketing 2.0 for HBR, Community Management for Apogeo, Intranet 2.0 for Hoepli, Web 2.0 for IlSole24Ore, Emanuele has published articles on change management, community cultivation, Enterprise 2.0 and Social CRM strategies, the socialization of business processes for some of the major professional magazines in Italy.

Often invited as a speaker and chairman, he has given presentations at the Enterprise 2.0 Summit Paris and Frankfurt, the Enterprise 2.0 Conference IDC, the EURO IA in Berlin, the IA Summit in Las Vegas and many italian events on Enterprise 2.0 and Social Business.

Emanuele has also launched Netwo.it (the 1st hub for web 2.0 startups in Italy), the Italian Architecture Summit, the Web 2.0 & Beyond Conference, International Forum on Enterprise 2.0 & the Social Business Forum.

Particularly interested in innovative Enterprise 2.0, Social CRM, Social Business projects and user centred design methodologies, processes and tools.

Since 2007, Emanuele has been covering these topics at Social Enterprise.

Flavia Rubino

Flavia Rubino

Founder of The Talking Village

Linkedin page Show bio

15 years of international management experience in blue chip FMCG companies like Procter & Gamble, Reckitt Benckiser, Johnson’ & Johnson, up to Marketing Director (Athens) and Global Category Director (London) positions.

By opening my blog in 2008 I was enlightened by the endless opportunities of the Web, interaction and co-creativity: consumers are no longer interested in conventional one-way communication, but want to be involved in a personal conversation. The result of this thinking about Conversational Marketing and Consumer Empowerment is THE TALKING VILLAGE, where we implement pioneristic research and communication projects, based on a bottom-up approach.

My passion is about innovation, strategy, brand equity, enriched by the study of cultural insights, new communication models, emotional storytelling. My vision is promoting a new marketing based on listening, respect, and partecipation; for better sustainable business ideas.

Bian Salins

Bian Salins

Head of Social Media Innovation, BT Customer Service

Linkedin page Show bio

A journalist turned social media evangelist, Bian’s career saw her start out as a reporter for India’s first online venture, Rediff.com back in 2005. She then went on to be Associate Features Editor for ELLE Magazine before moving to England. Since then, Bian has worked for the likes of the Times Education Supplement and spent over 10 years at British Telecom in various roles, both editorial (as Managing Editor of BT Tradespace and Production Manager for BT Business). She now works as Head of Social Media Innovation within BT where she sets the social business strategy for BT as well as leads the team that manages their social media channels for marketing (BT UK) and customer service branded as the popular BTCare.

Ernesto Santini

Ernesto Santini

Electronic Systems Development at Legrand Group

Linkedin page Show bio

Graduated in Electronic Engineering at Politecnico of Milan, Mr Santini worked at first at Honeywell ISI in Pregnana Milanese in the area of standard VLSI and afterwards as an expert in the field of automation and data networks.

Employed in BTicino since 1990, he has been in charge of the development of products and electronic systems for installations, with a particular focus on home automation bus-technologies for security, lighting, energy management, telephone communication, audio and video systems. Mr. Santini is also taking an active part in various Standardization Committees and is the author of several trade press articles.

He has managed for ten years BTicino site of Erba (Como), centre of electronic development and production of Bticino and Terraneo range of products. Now Mr. Santini is in charge of the Electronic Systems Development of Legrand Group.

Andrea Sasso

Andrea Sasso

CEO at Elica Group

Linkedin page Show bio

Andrea Sasso, 47 years old has been CEO of Elica Group since 2007.

Starting in 1990, he worked for several years for Merloni-Indesit Group, holding different positions up to becoming Chief Operating Officer and Chief Commercial Officer.

He was Country Manager Italia for Pirelli Tyre. He is President of Ceced Italia, a member of ANIE Federation, the National Federation of Italian Electrotechnical, Electronics and ICT, as well as Member of the Executive Board of Confindustria Ancona. He is Ordinary Member of the World Class Manufacturing Association and of the Young Presidents’ Organization. He holds a degree in Business Administration from Università Politecnica delle Marche (Ancona, 1990) and has completed the International Executive Program at INSEAD (Fontainebleau, France).

Enrico Sassoon

Enrico Sassoon

Editor in Chief at Harvard Business Review

Linkedin page Show bio

Enrico Sassoon is Editor in Chief at Harvard Business Review Italia (published by StrategiQs Edizioni, the company he co-founded and of which he is managing director), President at Leading Events (The Ruling Companies Association) and President at Global Trends, organization focused on analysis, studies and communication.

Joseph Sassoon

Joseph Sassoon

Professor at State University of Milan

Linkedin page Show bio

Professor of Communication Sociology at Milan State University from 1985 to 2001. Graduated in Economics at Bocconi University (Milan), and in Political Sciences at Milan State University. Focus on marketing research activity Qualitative researcher for the most important local or multinational companies and advertising agencies doing business in Italy. He conducted extensive qualitative research in the US, several European countries and Asia (Japan, China, Thailand).

In the last few years Joseph developed an original approach to brand storytelling in advertising and websites, He published a recent book, ‘Marketing Narrativo’, i.e., Narrative Marketing (Franco Angeli, Milan, 2011). It’s about how brands can use storytelling in contemporary marketing. The last book following subject: ‘Web Storytelling’. It’s about how you can create brand stories in social media. It has just been published (February 2012).

Since January 2012 he’s Associate Partner at OpenKnowledge

Emanuele Scotti

Emanuele Scotti

CEO at OpenKnowledge

Linkedin page Show bio

Founder and CEO at OpenKnowledge srl. Specialized on organizational development and innovation: concept, design, development for knowledge management, learning management, community management through social media platforms.
Web 2.0 approach inside the organization: wikies, folksonomy, social networking, communities of practice, user generated content, social network analysis
Internal communication: internal marketing, events, bottom-up systems.

Rawn Shah

Rawn Shah

Social Business Strategist at IBM

Linkedin page Show bio

Rawn Shah explores collaboration and social business methodologies within and beyond organizations. He is the author of seven books, his latest being “Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs” (Wharton School Publishing/Pearson, 2010) http://www.amazon.com/gp/product/0132357798/.

He was also a freelance columnist and editor for technical journals such as JavaWorld, LinuxWorld, Network Computing World, Windows NT World Japan, IBM developerWorks. He is a Social Business Strategist in IBM Collaboration Solutions focused on devising the strategy social interactions for business processes, determining the business value of collaboration technologies, and governance and ethics in social business.

Rosario Sica

Rosario Sica

Founder and CEO at OpenKnowledge

Linkedin page Show bio

Cybernetic Physicist with a Master Degree in Marketing and Social Communication, past CEO of Semantic Internet Innovation Ltd. He has a sound experience in the experimentation of innovative pedagogical methods. He has been consultant in South Pacific Islands (Fiji) and Project Manager in Chile for the Italian Ministry of Foreign Affairs. In Vietnam for Médecins sans Frontiers, in Italy for Learning Technologies – A. De Little, RSO, Ministry of Social Affairs and ELEA Spa (De Agostini Group). He has published lots of articles about the application of new technologies in learning processes and he is co-author of the book “Il computer elementare” (elementary computer)” edited by Apogeo, (2003) and co-author of the new book ”Community Management Processi informali e tecnologie Web 2.0 per la gestione della conoscenza nelle organizzazioni” ( Formal and Informal learning) Ed. Apogeo year 2007.

Specialized in new technologies in learning processes. Web 2.0 & 3.0. International negotiation, Web based Training Center and Interoperability Architecture. Learning, Re-usable, adaptive for Educational e-Content. Informal Learnig. Semantic Web.

Leonardo Silva

Leonardo Silva

Project Manager in charge of Innovation Culture Development at Sanofi Pharma Brazil

Linkedin page Show bio

Leonardo has an extensive expertise regarding marketing, biotech and technology transfer in the pharmaceutical industry. He’s in charge of developing innovation culture across Sanofi Pharma in Brazil.

The traditional strategies of pharmaceutical companies to place big bets on molecules and to promote them on a large scale in order to turn them into blockbusters, worked well fordecades. However, it has been more and more difficult lately to reach high productivity. The pharmaceutical environment has become more complex as well as unusual. Open innovation has brought about democratic innovation, offering us new exciting opportunities.

Luca Solari

Luca Solari

Associate Professor of Organization Theory and Human Resources Management, University of Milan

Linkedin page Show bio

Luca is Delegato del Rettore alla Formazione Permanente e Continua at Università degli Studi di Milano, Scientific Advisor at Open Knowledge and Professor MBA – Human resources at MIP.

Professor in the field of People Strategy, comprising both strategy – organizational design issues and human resource management strategies and practices, with a vast array of previous research and intervention experiences in different insustries ranging from service to manufacturing. Particularly interested in business experiences that assign value to sensemaking among actors rather than outsourcing of sheer consulting practices.

Silvio Sorrentino

Silvio Sorrentino

CIO at Consorzio Corepla

Linkedin page Show bio

Silvio Sorrentino, 52, married, two daughters, degree in communication science, ITIL V3 foundation certificate.

Since 2000 he has been CIO in Consorzio Corepla, an Italian company involved in plastic recycling. As CIO he has introduced an ERP (Oracle E-Business Suite) and a Business Intelligence system (Qlikview). His staff includes five hired people and about ten FTE consultants. He is managing: service delivery and support and development in IT area; physical and logical security; unified communications (data transmission, cell phones, telephony, postal services). He defines IT strategy and writes IT planning.

Before 2000 Silvio worked, mainly as freelance, in multinational corporations like Agip, Benckiser, Cartier, Unilever. He has been member of the Board of AICA Milano and he’s currently member of ClubTi Milano.

In his spare time he loves reading, swimming, listening to classical music, playing chess.

John Stepper

John Stepper

Managing Director at Deutsche Bank

Linkedin page Show bio

John’s job is to change how people work at Deutsche Bank, using collaboration platforms, communities of practice, and public social media channels.

Prior to this, he worked on trading and risk technology at Deutsche, Morgan Stanley and NatWest Markets. John started his career at AT&T Bell Labs where he reengineered network control centers and co-authored “Successful Reengineering.”

He graduated from Columbia University with a BA and MS in Computer Science and cover Social Business at www.johnstepper.com.

 

Luis Suarez

Luis Suarez

Community Builder & Social Computing Evangelist at IBM

Linkedin page Show bio

Luis Suarez ha lavorato in IBM per 14 years. In quel periodo si è specializzato nei campi del Knowledge Management, della Collaboration, del Community Building e, negli ultimi 9 anni, nel Social Computing (Enterprise 2.0) e nel Social Software.

Attualmente sta lavorando nel programma BlueIQ (Assieme al gruppo IBM Software), come KMer, CommunityBuilder & Social Computing evangelist aiutando a migliorare e velocizzare l’adoption rate del Social Software all’interno di IBM. Negli ultimi anni ha maturato la passione per la prossima era della collaborazione, della condivisione della conoscenza e degli strumenti di social software.

Infine, oltre tre anni fa ha dato inizio a un esperimento legato all’abbandono delle mail aziendali in favore di un approccio puntato sul social software per collaborare e condividere la conoscenza. Maggiori informazioni su questa sperimentazione possono essere trovati qui http://www.elsua.net/tag/a-world-without-email/, o su questo articolo che il NY Times ha pubblicato di recente: http://www.nytimes.com/2008/06/29/jobs/29pre.html o, ancora, su Mashable: http://mashable.com/2010/09/03/world-without-email/

Mark Tamis

Mark Tamis

Social CRM and Social Business Strategist at NET-7

Linkedin page Show bio

Mark Tamis is a european social business strategist & entrepreneur, at the intersection of social CRM, marketing and Enterprise 2.0. He has a background in managing Professional Services at a of US Software Vendors and now provides advice to B2B and B2C companies on the next generation of business strategies.

Mark was one of the first three europeans to be certified by Paul Greenberg’s BPT Partners in “Social CRM Strategies for Business”, in February 2010.

Enrico Valtolina

Enrico Valtolina

Partnership and Community Manager, Legrand Group

Linkedin page Show bio

Enrico has a degree in computer Engineering (politecnico di Milano); he worked as a consultant and phd student at the Department of Electronics and Information of Politecnico di Milano.

From 2000 he began his career at the R&D dept of Bticino SpA as a software developer, then become a project leader and his main goals was to develop embedded Linux-based devices.

Finally, in 2010 he assumed responsibilities for the Legrand Group (Bticino is one of the most important company of Legrand Group), as a “Partnership and Community Manager.”

Enrico is responsible of the worldwide web community MyOpen (www.myopen-legrandgroup.com), defines the evolution and the management of the community, in order to have an  ecosystem that creates value for all partecipants, so also increasing the business of Legrand. Promotes, within Legrand, social networks to get opportunities from the paradigms of open innovation, social support, social marketing, etc.

The community MyOpen (online since 2006) is a growing reality and demonstrates once again how the “challenge/courage” to open their own technologies (making them a common heritage and involving customers in their development) can create a virtuous circle that, when well-managed, increase consolidated business and generates new opportunities.

Leonardo Varella-Cid

Leonardo Varella-Cid

Co-founder at WeListen

Linkedin page Show bio

Leonardo is a co-founder of WeListen, the company that created InnovationCast – an award-winning innovation management solution. InnovationCast is seen by customers and analysts as a powerful solution to take ideas from concept to completion, where all types of stakeholders – internal and external – can contribute.

With a degree in Information Systems’ Engineering and a Master degree on Corporate Communities of Practice and Organizational Learning, Leonardo is passionate about people-centered processes (and music).

Leonardo works with companies in the development of their ability to innovate using WeListen’s effective methodologies and tools.

Ray Wang

Ray Wang

Principal Analyst & CEO at Constellation Research

Linkedin page Show bio

A highly sought after thought leader focused on enterprise strategy and disruptive technologies, R “Ray” Wang has advised organizations and spoken to audiences around the world. His dynamic presentation style brings life and energy to technology and business topics such as business process transformation, next generation software, SaaS/Cloud solutions, social CRM, analytics, and ERP. He is the author of the popular enterprise software blog “A Software Insider’s Point of View.”

With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and business models impact the CXO, enterprise apps strategy, and emerging business and technology trends.

Roles as a technology industry analyst, CMO, head of CRM analyst relations, management consultant, product manager, and enterprise software implementer have provided me with solid experiences in enterprise applications program management, product strategy, product management, and marketing.

Giulio Xhaet

Giulio Xhaet

New Media Strategist at Cesop Communication

Linkedin page Show bio

New Media Strategist at “Cesop Communication”. Project Manager and Teacher at “Web Media Academy”, vocational training organization. Teacher at “Sole 24 Ore Business School” and “Fondazione Istud”. Co-founder of “Social Surfer – Improve your career” project. Author of the book “Le Nuove Professioni del Web” with Hoepli Publisher.

Emanuela Zaccone

Emanuela Zaccone

Social Media Analyst & Researcher at Telecom Italia

Linkedin page Show bio

Emanuela Zaccone is a Social Media Analyst and researcher at Telecom Italia, the main telecommunication company in Italy, where she is part of the Reputation Monitoring Room team (External Relations – Branding, Corporate Identity & Research).
She is a Social TV expert and researcher.
As a freelancer, she also works as Social Media Marketing blogger, strategist and trainer.
In 2011 she finished a Ph.D at the University of Bologna, with a research about Audiovisual Products, Social Media Marketing and audience engagement, with a final focus on Social TV. She completed her research at the University of Nottingham.
She won both the 2010 and 2011 edition of Working Capital a project – developed by Telecom Italia and dPixel – aiming at discover young researchers and projects connected to Web innovation.