5th June

08.00 – 10.00 Registrations
10.00 – 10.15 Welcome
Keynotes
10.15 – 10.45

@YourService. The business world has flipped and small business can capitalize

Frank Eliason
Frank EliasonFrank Eliason
SVP of Social Media at CitiBank
10.45 – 11.15

Engage or lose! Socialize, mobilize, conversify: engage your employees to improve business performance

Christian Finn
Christian FinnChristian Finn
Senior Director, WebCenter Evangelist at Oracle
11.15 – 11.45

Transforming the workplace with radical management

Steve Denning
Steve DenningSteve Denning
Author and Independent Management Consulting Professional
11.45 – 12.15

Social, Connected, and Collaborative – will employees and customers build the future enterprise together?

Esteban Kolsky
Esteban KolskyEsteban Kolsky
Principal & Founder at ThinkJar
12.15 – 13.30 Lunch Expo pavillon
Premium Conference
13.30 – 14.00

Pernod 2.0 : how to get digital when selling spirits in France

Judith Matharan
Judith MatharanJudith Matharan
Internal Communication & Digital Manager at Pernod

For profit, productivity, and personal benefit: creating a collaborative culture at Deutsche Bank

John Stepper
John StepperJohn Stepper
Managing Director at Deutsche Bank

Becoming a Jedi Master. The secret art of cultivating online communities

Luis Suarez
Luis SuarezLuis Suarez
Community Builder & Social Computing Evangelist at IBM
Open Conf
14.00 – 14.30

Why people love social networking, but hate their enterprise social network: a journey to find the solution (Scania)

Aras Kazemi
Aras KazemiAras Kazemi
Social Business Strategist at Frontit

Idee&Opinioni: A Consumers’ Innovation Network. Engaging and challenging people to innovate their day-by-day life

Andrea Giovenali
Andrea GiovenaliAndrea Giovenali
Chairman and Founder of Nextplora

Social CRM – Insight into the customer decision journey

Mark Tamis
Mark TamisMark Tamis
Social CRM and Social Business Strategist at NET-7
14.30 – 15.00

Collaborative innovation in Luxottica: Idea.Lab

Anna Li Vecchi
Anna Li VecchiAnna Li Vecchi
CSR Manager at Luxottica SpA

Consorzio Corepla. Putting Social into the ICT

Silvio Sorrentino
Silvio SorrentinoSilvio Sorrentino
CIO at Consorzio Corepla

New trends in Enterprise Social Networking: Case studies of real social companies

Patricia Fernandez Carrelo
Patricia Fernandez CarreloPatricia Fernandez Carrelo
Chief Marketing Officer at Zyncro
15.00 – 15.30 Coffee Break
15.30 – 16.00

Winning new business through Enterprise Social Media at Lowe & Partners

Rhiannon Hughes
Rhiannon HughesRhiannon Hughes
Social Media Analyst at Lowe & Partners

Network to Customers. The net at the customer’s service

Alberto Ferrarotto
Alberto FerrarottoAlberto Ferrarotto
Head of Change Management at Seat Pagine Gialle Spa

From broadcast to engagement: developing actionable community management strategies

Megan Murray
Megan MurrayMegan Murray
Director, Collaboration Strategy at Moxie Software

Open Conf
16.00 – 17.00

Engaging customers in the B2B and B2C world: BNP Paribas, Pirelli, Caffè Carbonelli

Luigi Maccalini
Luigi MaccaliniLuigi Maccalini
Retail Communication Manager Bnl-Bnp Paribas
,
Pepe Moder
Pepe ModerPepe Moder
Director of Digital Media at Pirelli Tyres
,
Luca Carbonelli
Luca CarbonelliLuca Carbonelli
Sales & Marketing Manager at Caffè Carbonelli
, moderated by
Emanuele Scotti
Emanuele ScottiEmanuele Scotti
CEO at OpenKnowledge

Measuring what matters. Leveraging analytics and KPIs to grow social business initiatives

Rawn Shah
Rawn ShahRawn Shah
Social Business Strategist at IBM
,
Andrea Incalza
Andrea IncalzaAndrea Incalza
Blogger at CustomerKing
,
Jerome Colombe
Jerome ColombeJerome Colombe
Head of Web Governance at Alcatel-Lucent
Mark Tamis
Mark TamisMark Tamis
Social CRM and Social Business Strategist at NET-7
, moderated by
Paolo Calderari
Paolo CalderariPaolo Calderari
Associate Partner at OpenKnowledge

Writing the secret book of community cultivation

Luis Suarez
Luis SuarezLuis Suarez
Community Builder & Social Computing Evangelist at IBM
,
John Stepper
John StepperJohn Stepper
Managing Director at Deutsche Bank
,
Bertrand Duperrin
Bertrand DuperrinBertrand Duperrin
Enterprise 2.0 Consultant at Next Modernity
Megan Murray
Megan MurrayMegan Murray
Director, Collaboration Strategy at Moxie Software
, moderated by
Emanuele Quintarelli
Emanuele QuintarelliEmanuele Quintarelli
Partner & Social Business Strategist at OpenKnowledge
17.00 – 18.00

Going from social to business to benefit individuals, organizations and the entire society

David Bevilacqua
David BevilacquaDavid Bevilacqua
Managing Director at Cisco Italia and VP at Cisco Corporate
,
Luca Colombo
Luca ColomboLuca Colombo
Country Manager at Facebook Italy
Andrea Sasso
Andrea SassoAndrea Sasso
CEO at Elica Group
Rosario Sica
Rosario SicaRosario Sica
Founder and CEO at OpenKnowledge
moderated by
Enrico Sassoon
Enrico SassoonEnrico Sassoon
Editor in Chief at Harvard Business Review
18.00 Goodbye

Open Conference

With the Open Conference you will get access to a ininterrupt flow made of more than 15 sessions on the central topics of the Premium Conference and connected areas. The speakers are both participants like you and invited local / international practitioners.

13.00 – 13.30

Web Storytelling: a new challenge for brands and marketers –
Joseph Sassoon
Joseph SassoonJoseph Sassoon
Professor at State University of Milan

13.30 – 14.00

From big data to insights: Social Media analytics and actionables –
Emanuela Zaccone
Emanuela ZacconeEmanuela Zaccone
Social Media Analyst & Researcher at Telecom Italia

14.00 – 14.30

Innovation by Design –
Stefano Mizzella
Stefano MizzellaStefano Mizzella
Strategist at H-FARM Ventures

14.30 – 15.00

Social Learning: toward a new learning ecosystem  – 
Stefano Besana
Stefano BesanaStefano Besana
Social Learning & Social Business Consultant at OpenKnowledge

15.00 – 15.30 Coffee break
15.30 – 16.00

Sharing Advertising – Advertising professionals and social networks  – 
Paolo Lutteri
Paolo LutteriPaolo Lutteri
Head of International Marketing at Sipra

16.00 – 16.30

New Web Jobs –
Giulio Xhaet
Giulio XhaetGiulio Xhaet
New Media Strategist at Cesop Communication

16.30 – 17.00

Future of collaboration project –
Thierry de Baillon
Thierry de BaillonThierry de Baillon
CEO at Transitive Society